Giummarra quickly achieved that and in doing so Wild Secrets and the Excite Group became the best and biggest in Australia.īeing the Founder of a number of successful online ventures, including and, which are two of the biggest brands in Australia in their space, Giummarra admits he started Wild Secrets with no idea about sex toys and or the adult industry. When Giummarra started this company almost 20 years ago, his goal was to create the best online sex toy retail store in Australia by providing a friendly and visually appealing online store, a one-stop shop of sex toys at reasonable prices and exceptional customer service. Today Adam & Eve and Wild Secrets combined are the largest online sex toy retailer in the world. Giummarra entered into discussion with Adam & Eve almost two years ago for Adam & Eve to acquire the Excite Group, including the flagship brand , the largest online sex toy retailer in Australia. 'And it all happened on Valentine's Day – what a romantic way to start a perfect match.' 'Bringing together the largest online sex toy retailers in the USA and in Australia was an opportunity that simply could not be passed up,' says Giummarra. We soon expect to be selling a growing number of toys and accoutrements for better sex on all continents-except perhaps Antarctica!'Įxcite Founder and former President Gerrard Giummarra is well known and respected within the industry and will be staying on for several months to assist Adam & Eve in the transition. 'With the addition of a major erotic products company on the other side of the world, Adam & Eve has become truly international. Phil Harvey, Founder of Adam & Eve, is excited about this new venture. Both companies and their people are very excited about the prospects and opportunities for the future.'

The companies are extremely similar in many regards and working together seemed like a perfect match.

They are well established, successful, growing, and enjoy a well-respected reputation for customer service much like Adam & Eve. Wild Secrets and the Excite Group are Australia's leader in e-commerce lingerie and adult oriented products….

Says Christian, 'Adam & Eve has been looking for the best way to become truly international as a company, in order to position the company for significant growth. Adam & Eve New Business Manager Bob Christian will be acting as Managing Director in this transition.

Adam and eve online store